by Kevin Alvarez | Apr 28, 2017 | Blog, YouTube Advertising
This is absolutely brilliant! As a single male with no children, I don’t relate to the target market but does it matter? It’s obvious the Chatbooks creative team nailed it. I only discovered this ad after a girl I know in Romania shared it on her Facebook...
by Kevin Alvarez | Mar 11, 2017 | Blog, Website Analytics
We’re delivering you a more engaging view of your digital marketing data In this video post we’ll explain why we’re moving from automated monthly PDF reports to live dashboards. Video Transcript (kind of). Below is the “script” I wrote...
by Kevin Alvarez | Oct 23, 2014 | Blog, Marketing Strategy, Timeless Advertising Tips
Earlier today I was speaking to Maria, a new trainee in our Bucuresti, Romania office. Maria is very anxious to start learning the skills of internet marketing. She immediately wanted to know WHAT exact tasks she could start with. I love her excitement and passion to...
by Kevin Alvarez | Feb 6, 2014 | Blog, Timeless Advertising Tips
After watching the Super Bowl big game advertisements the other night, I feel that it is appropriate to revisit the three most important words ever to describe what advertising actually is. “Salesmanship in Print”. This week’s post from our...
by Kevin Alvarez | Jan 16, 2014 | Blog, Timeless Advertising Tips
This week’s post from our #ThrowbackThursday series, “52 Advertising Lessons From Past Advertising Greats” comes from one of my favorites – David Ogilvy. (1911-1999). David Ogilvy is one the one persons who most inspired me to enter the crazy...
by Kevin Alvarez | Jan 9, 2014 | Blog, Timeless Advertising Tips
This week’s post from our #ThrowbackThursday series, “52 Advertising Lessons From Past Advertising Greats That Online Marketers Should Still Be Using Today” comes from Maxwell Sackheim (1890-1982). Maxwell Sackheim was one of the pioneers of direct...
by Kevin Alvarez | Jan 1, 2014 | Blog, Timeless Advertising Tips
Welcome to the first post in our weekly series, “52 Advertising Lessons From Past Advertising Greats That Online Marketers Should Still Be Using Today“. Each Thursday in 2014 we’ll be adding a new post that takes a quote from an classical advertising...
by Kevin Alvarez | Dec 23, 2013 | Blog, Motivation
Earlier this year I found a video on YouTube that was so inspiring, I decided to share it on my personal Facebook page. My good friend and creative mastermind Michael Barrett of Barrett Creative informed me that a lot of the voiceover work was from Les Brown –...
by Kevin Alvarez | Jun 5, 2013 | Blog, Case Study, Marketing Strategy, Pay Per Click
When Black’s Insurance first called Blue Lynx Marketing, they were looking for some help in setting up a Facebook page for their business. As we do with all of our clients before taking on a project, we stepped back and looked at the whole picture of their...
