we are
blue lynx
consulting marketing strategy design development analytics sem (search) branding
Since 2008, we’ve been blending
Strategy, Creativity and Analytics to help our Business Partners grow more profitable.
CERTIFICATIONS AND PARTNERSHIPS
Delivering Measurable
Marketing Results Since 2008
Our approach fosters long term partnerships. Therefore we don’t use the term “clients” or “accounts” nor do we like be referred to as a “vendor”. Let’s face it, there are a ton of digital marketing service providers out there. Choose one who obsesses on results.
“We would recommend Blue Lynx Marketing to any small business, or large business for that matter, that is looking for an honest opinion and someone who cares whether you will be successful or not.”
– Chris Black
Get A Free
Website Evaluation
Since 2008, we’ve been helping businesses achieve measurable results thru digital marketing campaigns and website optimization.
While helping small businesses, we’ve learned:
The majority of businesses asking us to run paid campaigns did not have their website properly set up for conversions. Therefore, spending money on paid ads would not yield favorable results. In these cases, we worked with the business to either re-design their existing site or construct a landing page optimized for conversions. We believe before you invest money towards ads, you want you ensure your landing pages put you in the best position for success.
A Holistic Approach For Business Improvement
The success of your organization depends on a cohesive plan and strategy.
We utilize the SOSTAC Model to help our business partners reach new levels of success. Whether general business consulting or creating holistic marketing plans, this model allows us to architect a measurable plan that aligns with your business objectives.
Say "good-bye" to off-loading tactics to multiple vendors.
Our Methodology
The SOSTAC Loop
We focus on long-term, forward-looking planning with the goal of achieving a sustainable competitive advantage and specific objectives for your business.
Our process involves identifying and clearly defining measurable goals: we begin the process by reviewing the data and insight from our research phase (client, customer and competitor). This valuable information is what drives our strategy and fuels the creative work.
Blue Lynx will create a Holistic Marketing Strategy by separating your marketing channels and tactics into constituent elements. This ensures your channels such as landing page, social media, print, search ads, videos, they all work together with synergy and ensure your customers have an experience that in alignment with you brand.
Situational Analysis
Where are you now?
The initial interview allows us to learn about your business and gives us an opportunity to produce an informal SWOT Analysis.
It’s vital we understand your internal operations, your prospects and customers, and the competitive landscape. This knowledge, combined with your objectives, allows us to develop a practical marketing strategy that takes your resources (human & financial) into account.
We invest in general market research tools that help us identify potential business opportunities. Our Keyword Research tools allow us to get an understanding of how your prospects are searching for the solutions you provide. Our Competitor Research tools allow us to study the strategies and tactics of your competitors. This insight gives us an advantage by avoiding their mistakes and leveraging knowledge from their success.
Objectives
Where do you want to be?
Of course you want your business to grow. We want that for you too! However, we’ll work with you to help identify SMART goals.
By identifying goals that are Specific, Measurable, Attainable, Realistic, and have a Timetable on them, we’re more likely to reach them. As we help you hit these more specific goals, you will achieve that bigger general goal of “business growth”.
One of the beautiful things with digital marketing is that almost everything is measurable. Prior to the start of any marketing campaign, we develop a Digital Marketing Measurement Plan; a document that will translate your top-line business objectives into metrics and dimensions you we’ll be able to monitor together with you.
Strategy
How we will help you get there
Blue Lynx will create your business’s overall game plan for reaching prospective consumers and turning them into customers.
Your marketing strategy will consist of: value proposition, key brand messaging, data on target customer demographics.
We carefully cultivate your marketing strategy and make sure it is fundamentally rooted in your value proposition, which ties into the market research from Step 1.
What differentiates us from other competitors is that we create full marketing strategies, not just marketing plans (who tend to have a shorter lifespan).
Include something about “strategy” including identifying market segments, value proposition, improving customer lifetime value.
Tactics & Action
The details to get you there
Identify the right marketing channels that fit with the strategy and objectives.
As a full service agency, Blue Lynx is able to execute the strategy. Our services include Website Design and Development, Search Advertising, Video Marketing.
Regardless of the tactic, we approach each deliverable with an identified purpose. Before the first line of code, the first pixel placed, or the first word written, we have a clear idea of the measurable objective and the overall intended goal of the content.
Other popular services we provide include: Retargeting Campaigns, Social Media, Email Marketing, SEO.
Control
How we monitor the results
We focus on long-term, forward-looking planning with the goal of achieving a sustainable competitive advantage and specific objectives for your business.
Our process involves identifying and clearly defining measurable goals: we begin the process by reviewing the data and insight from our research phase (client, customer and competitor). This valuable information is what drives our strategy and fuels the creative work.
Blue Lynx will create a Holistic Marketing Strategy by separating your marketing channels and tactics into constituent elements. This ensures your channels such as landing page, social media, print, search ads, videos, they all work together with synergy and ensure your customers have an experience that in alignment with you brand.
Our Methodology
The SOSTAC Loop
We focus on long-term, forward-looking planning with the goal of achieving a sustainable competitive advantage and specific objectives for your business.
Our process involves identifying and clearly defining measurable goals: we begin the process by reviewing the data and insight from our research phase (client, customer and competitor). This valuable information is what drives our strategy and fuels the creative work.
Blue Lynx will create a Holistic Marketing Strategy by separating your marketing channels and tactics into constituent elements. This ensures your channels such as landing page, social media, print, search ads, videos, they all work together with synergy and ensure your customers have an experience that in alignment with you brand.
Situational Analysis
Where are you now?
The initial interview allows us to learn about your business and gives us an opportunity to produce an informal SWOT Analysis.
It’s vital we understand your internal operations, your prospects and customers, and the competitive landscape. This knowledge, combined with your objectives, allows us to develop a practical marketing strategy that takes your resources (human & financial) into account.
We invest in general market research tools that help us identify potential business opportunities. Our Keyword Research tools allow us to get an understanding of how your prospects are searching for the solutions you provide. Our Competitor Research tools allow us to study the strategies and tactics of your competitors. This insight gives us an advantage by avoiding their mistakes and leveraging knowledge from their success.
Objectives
Where do you want to be?
Of course you want your business to grow. We want that for you too! However, we’ll work with you to help identify SMART goals.
By identifying goals that are Specific, Measurable, Attainable, Realistic, and have a Timetable on them, we’re more likely to reach them. As we help you hit these more specific goals, you will achieve that bigger general goal of “business growth”.
One of the beautiful things with digital marketing is that almost everything is measurable. Prior to the start of any marketing campaign, we develop a Digital Marketing Measurement Plan; a document that will translate your top-line business objectives into metrics and dimensions you we’ll be able to monitor together with you.
Strategy
How we will help you get there
Blue Lynx will create your business’s overall game plan for reaching prospective consumers and turning them into customers.
Your marketing strategy will consist of: value proposition, key brand messaging, data on target customer demographics.
We carefully cultivate your marketing strategy and make sure it is fundamentally rooted in your value proposition, which ties into the market research from Step 1.
What differentiates us from other competitors is that we create full marketing strategies, not just marketing plans (who tend to have a shorter lifespan).
Include something about “strategy” including identifying market segments, value proposition, improving customer lifetime value.
Tactics & Action
The details to get you there
Identify the right marketing channels that fit with the strategy and objectives.
As a full service agency, Blue Lynx is able to execute the strategy. Our services include Website Design and Development, Search Advertising, Video Marketing.
Regardless of the tactic, we approach each deliverable with an identified purpose. Before the first line of code, the first pixel placed, or the first word written, we have a clear idea of the measurable objective and the overall intended goal of the content.
Other popular services we provide include: Retargeting Campaigns, Social Media, Email Marketing, SEO.
Control
How we monitor the results
We focus on long-term, forward-looking planning with the goal of achieving a sustainable competitive advantage and specific objectives for your business.
Our process involves identifying and clearly defining measurable goals: we begin the process by reviewing the data and insight from our research phase (client, customer and competitor). This valuable information is what drives our strategy and fuels the creative work.
Blue Lynx will create a Holistic Marketing Strategy by separating your marketing channels and tactics into constituent elements. This ensures your channels such as landing page, social media, print, search ads, videos, they all work together with synergy and ensure your customers have an experience that in alignment with you brand.