Stealing Your Customers Should Not Be This Easy.

As a marketing consultant, most of my time is spent helping small businesses find new customers.  In many cases, the new customers I find come from the direct competitors of my clients.  Think about that:  My client’s new customers are enticed away from the competitor that was last getting their business.  The ease with which this is accomplished is largely attributable to the fact that companies are not doing a very good job of making their customers feel special. (more…)

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Adjust Your Advertising Strategy During a Down Economy

I have been listening to Lakeland business owners who are understandably concerned with our economy.  Many small businesses have decided to reduce their marketing budgets and, in some cases, cut out their advertising altogether.  This is not a smart move.  Now, more than ever, is when you need to promote the value of your business.  Advertising should only be considered expensive when it stops producing a favorable return.  If you have reduced your advertising budget, or considering it, you may first want to consider this advice: (more…)

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Were the Super Bowl advertisements a Super failure?

Sunday night’s Super Bowl match up was an incredible battle with constant momentum shifts and a nail biting finish.  It will should be remembered as one of the best Super Bowls ever.   It’s a good thing the game was great because the ads were awful.  $206,000,000 worth and most of it wasted.  You would think the clients of these “great” advertising agencies would demand more for their money.  We’re talking $3 million for the media time alone.  This does not account for production and talent costs.  So, what did the advertisers get for their 3 million? (more…)

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