Blue Lynx Marketing, Inc. is proud to announce the completion of the new website for Lakeland dance studio, Art In Motion Academy of Dance. Ever since Fox’s television show “So You Think You Can Dance” became a hit, more and more children (and adults) are wanting to learn how to dance. If you are one of those looking to become the next Jeanine Mason or Brandon Bryant, Art In Motion Academy of Dance is the place you want to go. Art In Motion provides lessons for a variety of dance styles including Ballet, Tap, Jazz, Lyrical, Hip Hop and even a Combo class designed for toddlers just getting started in dance.
The original website was done in Flash and although the site looked good, it was lacking some core functionality that Art In Motion required. We approached this project with several goals. First, we wanted to make sure ownership could easily add or edit website content on their own. We solved this problem by building the website on WordPress. The site acts as a simple CMS (content management system) that will allow management to add/edit pages and photos as well as maintaining a blog to keep students and parents up to date.
We also wanted to make sure prospective dance students and parents could easily contact the studio or register for the dance classes they’re interested in. We included a registration form and made sure the phone number was clearly visible on all pages of the site.
The third goal was to improve the online visibility of the website through Search Engine Optimization (SEO)
and Local Search.
Blue Lynx Marketing was able to provide an affordable internet marketing solution that included the following:
- Website Design
- WordPress as CMS + Blog to deliver news and updates to prospects and students.
- Online Pre-registration Form
- Photo Gallery
- On page Search Engine Optimization
- Local Search – Local Business Listing Optimization
- Installation of Google Analytics and Custom Reporting
We were delighted to work with Jennifer Davis and Art In Motion Academy of Dance. Please check out their new website and if you’re considering dance lessons, we recommend you give them a call.
