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A Creative Agency Focused On Measuring Every Word

Keyword Research is the fundamental structure that is crucial in developing your online marketing plan. It is used in developing advertising campaigns, content and SEO strategy.  By identifying the search queries customers are using to find your products and services, we can better understand their needs and create a plan to address them.  Our approach to keyword research is not just to discover which terms are used most often but to also identify the specific types of intentions users have related to your industry and products.

Keyword Research also presents an opportunity for us to discover hidden gems or “long tail” terms that can be presented to the right niche audience. Typically, these long tail terms have lower competition and present high conversion opportunities.  In addition, we use keyword research to help discover related terms that your existing marketing may be ignoring. Consider this example: “Low Fares” gets 1,300 searches per month while “Cheap Flights” gets 2,240,000 searches a month. Semantically they mean the same thing but the airline industry used to aggressively promote “low fares”. Regardless of how you use this data about your industry, not having it puts your marketing plan in trouble from the start.

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