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Measure Twice Cut Once
Our approach to SEO Reporting extends beyond basic keyword rankings. In reality, keyword ranking reports on their own do not hold a lot of value. We use keyword ranking reports but merely as general guidelines. We’re more interested in the overall effect organic traffic plays in meeting your business goals. How many conversions are being generated from organic traffic is a much more powerful metric than where you rank. It is important to realize that not all search engine users see the same search results. Depending on the type of search query, results can vary greatly by user. Other unique user factor such as device, location, browser, search history and user interest will likely affect a user’s search results. In addition, search results can change often, sometimes daily, so a once a month report is not going to always provide an accurate depiction of reality. Where SEO Reporting provides value is in analyzing which landing pages are receiving organic traffic and identifying trends around content themes.
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