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You Can’t Manage What You Don’t Measure
The beauty of online marketing is that most things can be measured with accuracy. Every online marketing tactic we utilize has the potential to be measured. This allows us to quickly determine what is working and what needs to be improved. Our reporting measures more than just “web site hits”. We look into conversion details such as multi-channel attribution and conversion path funnels that give us true insight into the metrics that matter most = conversions. The insights we gain from the analysis of data is what allows us to make strategic, data-driven decisions to help keep your campaigns on track of meeting your organization’s objectives.
Kevin Alvarez and Stefania Constantin have both successfully passed the Google Analytics Certification exam.
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