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It’s Not Just For Cute Cat Videos
Aside from Google.com, no website gets more searches than YouTube.com.
Consider these stats.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. (Source: Google)
- Yet, as of Spring 2015, only 9% of US Small Businesses were using YouTube as a marketing channel. (Source: eMarketer)
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- On average there are more than 400 tweets per minute containing a YouTube link. Meanwhile, over on Facebook over 150 years worth of YouTube videos are watched every single day. (Source: Mashable)
YouTube can be an impressive tool in your online marketing arsenal if used correctly. The odds are your competition is missing the boat.
With Youtube’s “TrueView” bidding option, advertisers only pay for video views in which the user watched more than 30 seconds of your video. If the user “skips” the ad, you pay nothing.
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