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A Creative Agency Focused On Following Up With Potential Customers
Retargeting Ad Campaigns allow you to get back in front of prospects and customers who have already visited your website thus improving your brand awareness and recall. According to comScore study; Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure! In addition, E-commerce advertisers increased conversions 26% from users who abandoned their shopping cart at check-out. For example, it’s possible to display a retargeting ad for a specific product based on the fact this user visited the product page earlier.
Retargeting Ad Campaigns are typically set up on a Pay Per Click basis but Pay Per Impression is also an option. We’ll help establish campaign settings such as budget allocation, bid analysis, frequency capping, list duration, creative and other factors involved in setting up an effective campaign.
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