Born: 1974 (in Baltimore, MD)
Hometown: Tampa, Florida
Education: Bachelor of Arts, University of South Florida, Tampa, Florida Class of 1997
Interests: Spending time with family, Christian fellowship, Soccer Mom, Internet research, reading, and of course Marketing!
Patty Broadbent of Eleven 1 Communications has partnered with the Blue Lynx Marketing team serving as Chief Marketing Consultant. Patty is a cross-industry consultant and project manager for a variety of businesses optimizing her 20+ year career in marketing, communications, sales, training, and project management with leading, top-tier organizations.
After graduating from the University of South Florida with a degree in Mass Communications, her first job out of college was at the Tampa Bay Buccaneers franchise of the NFL. She was part of the first Community Relations team ever formed, under the Glazer leadership. In 1997, Patty helped launch the very first Warrick Dunn “Homes for the Holidays” event which has since grown into a large program in 15 cities with countless homes given to families in need. She and the team worked with Tony Dungy and his players to bring to life “off-the-field” player programs serving the Tampa Bay community. Patty was also a writer for the team magazine, liaison to the media relations team, and the liaison for the Bucs Women’s Organization.
Patty’s first corporate position was at PricewaterhouseCoopers, Big 5 firm, where she gained valuable national experience. She held an integral role on the National Recruiting Team specializing in Employer Marketing & Branding projects for the firm’s Management Consulting Services unit. Patty worked with national advertising agencies to brainstorm and develop out the employer brand resulting in “best in class” collateral. At PwC, Patty was also a founding member of the first MCS National Diversity Recruitment & Retention team in 2001. In these roles, she traveled around the country to serve as a resource to staff and facilitate the employer brand messaging & tools. She also planned and executed participation in numerous large-scale events on behalf of the firm while leading teams of IT consultants as volunteer representatives.
Patty left PricewaterhouseCoopers to pursue a career in the pharmaceutical industry which afforded her the opportunity to continue to add to her skill set by getting B2B sales training and experience. She landed at a Top 10 leading multinational French pharmaceutical company, Sanofi-Aventis, for nearly eight years. In this role, she built and maintained relationships with physicians of varying specialties and medical professionals while educating them on a diverse set of disease states and medicines. In her first year, she was nominated as Rookie of the Year Sales Rep and later in her tenure, one of the representatives selected to become a Certified District Trainer, a distinction that only 250 trainers out of 10,000 representatives would covet.
In the past five years, Patty has pursued her passion to help organizations in a variety of capacities where she could really make a positive difference. In 2013, Patty started Eleven 1 Communications to focus on consulting and project management rooted in her longtime passion for helping others’ succeed and her love for strategic planning.
Patty is excited to be part of the Blue Lynx Marketing team to provide even greater value to clients given Blue Lynx’s expertise and proven track record of success in “best practice” and “measurable results” online marketing spanning nearly a decade.