What are the benefits of a website redesign?
Before discussing new layouts, colors, or technology, bluelynx evaluates your existing site from a marketing perspective and discover ways in which the content structure, value proposition, and calls to action can be improved or better positioned throughout the site to increase results.
When a user visits your site, you typically have less than 3 seconds to accomplish 3 things.
1. Grab the prospects attention
2.Make them Realize that they are at the right place.
3. Make them feel comfortable in that your company is credible.
When people visit your site, they have a very specific problem or need for which they want a quick answers. The navigation of your website needs to be extremely intuitive so that your prospective customers can quickly and easily find out whether or not you can help them. Many marketing firms like to employ the newest design standpoints that make the sight seen different or innovative. And while” different” might win awards, it rarely helps make the experience easy for the website visitor.
The presentation of your site needs to be aligned with your brand. What does this mean exactly? When people visit your website, they will unconsciously form a FEELING about your business. The elements that make up this feeling revolve around different factors including colors, quality of graphics, graphic detail effects, etc. All of these factors come together and should represent what your brand is about. A good designer understands how to visually tell your business’ story through graphics and images.
Browsing websites on mobile devices continues to rise each month and the amount of mobile traffic to your site is only going to increase. If your existing website isn’t catering to these visitors your business is missing out on a huge opportunity. According to Google Analytics, 60% of people will leave a sight they’ve found to be mobile un-friendly. There are several ways to make a site mobile friendly like developing a specialized mobile site, or making sure that your “desktop” site renders well in popular mobile devices such as tablets, smart phones. Another popular approach is to build a site using Responsive Design – which will automatically adjust based on the resolution of the user’s browser. If your current site is not rendering well on a popular mobile device, you need a website redesign.
Is your existing website performing like an all star salesperson?
Taking the 5 benefits listed above in to account, ask yourself this: “Is my website positioned to generate as many leads as possible, 24 hours a day, 7 days a week?” If you’re not 100% sure the answer is yes, you owe it to yourself and your company to call Blue Lynx for a no cost, no obligation evaluation. Isn’t it time to leverage your website to become one of your company’s most valuable assets?