The initial interview allows us to learn about your business and gives us an opportunity to produce an informal SWOT Analysis.

It’s vital we understand your internal operations, your prospects and customers, and the competitive landscape. This knowledge, combined with your objectives, allows us to develop a practical marketing strategy that takes your resources (human & financial) into account.

We invest in general market research tools that help us identify potential business opportunities. Our Keyword Research tools allow us to get an understanding of how your prospects are searching for the solutions you provide. Our Competitor Research tools allow us to study the strategies and tactics of your competitors. This insight gives us an advantage by avoiding their mistakes and leveraging knowledge from their success.

Of course you want your business to grow. We want that for you too! However, we’ll work with you to help identify SMART goals.

By identifying goals that are Specific, Measurable, Attainable, Realistic, and have a Timetable on them, we’re more likely to reach them. As we help you hit these more specific goals, you will achieve that bigger general goal of “business growth”.

One of the beautiful things with digital marketing is that almost everything is measurable. Prior to the start of any marketing campaign, we develop a Digital Marketing Measurement Plan; a document that will translate your top-line business objectives into metrics and dimensions you we’ll be able to monitor together with you.

Blue Lynx will create your business’s overall game plan for reaching prospective consumers and turning them into customers.

Your marketing strategy will consist of: value proposition, key brand messaging, data on target customer demographics.

We carefully cultivate your marketing strategy and make sure it is fundamentally rooted in your value proposition, which ties into the market research from Step 1.

What differentiates us from other competitors is that we create full marketing strategies, not just marketing plans (who tend to have a shorter lifespan).

Include something about “strategy” including identifying market segments, value proposition, improving customer lifetime value.

Identify the right marketing channels that fit with the strategy and objectives.

As a full service agency, Blue Lynx is able to execute the strategy. Our services include Website Design and Development, Search Advertising, Video Marketing.

Regardless of the tactic, we approach each deliverable with an identified purpose. Before the first line of code, the first pixel placed, or the first word written, we have a clear idea of the measurable objective and the overall intended goal of the content.

Other popular services we provide include: Retargeting Campaigns, Social Media, Email Marketing, SEO.

We focus on long-term, forward-looking planning with the goal of achieving a sustainable competitive advantage and specific objectives for your business.

Our process involves identifying and clearly defining measurable goals: we begin the process by reviewing the data and insight from our research phase (client, customer and competitor). This valuable information is what drives our strategy and fuels the creative work.

Blue Lynx will create a Holistic Marketing Strategy by separating your marketing channels and tactics into constituent elements. This ensures your channels such as landing page, social media, print, search ads, videos, they all work together with synergy and ensure your customers have an experience that in alignment with you brand.